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30 Seconds to Mars

Nominated For :
Video Star
Video: A Beautiful Lie

30 Seconds To Mars is a captivating, imaginative band from Southern California. Drawing on influences ranging from masters like Pink Floyd, Led Zeppelin and Rush to other important artists such as Brian Eno and The Cure, 30 Seconds To Mars transcends the chaos of the modern world by allowing listeners to imagine themselves away from it.

The band’s widescreen sound is adrenalized and nuanced, balancing huge guitars with anthemic vocal lines and organic synthesizers with electronic underpinnings. Their second studio album, A Beautiful Lie, saw a purposeful cause behind it.

For their 2008 single release, “A Beautiful Lie”, they did not just want to film another cool looking video; they wanted to raise awareness about global warming. 30 Seconds From Mars actually went to the Artic Circle to shoot it, with freezing temperatures and in the company with polar bears and Eskimos.

While the subjects of their songs are engaged in their own searches, 30 Seconds To Mars is involved in a search of their own to produce something unique in today’s world of disposable music--something with depth and substance, a work that is built to last.
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